
Above: Fruit of the Loom sighs with relief
Hollerado’s impish music video takedown of American Apparel is a work of parodic genius (and it doesn’t hurt that they got a Magic Johnson-worthy assist from Kid in the Hall Dave Foley, who plays AA founder and Dr. Evil-type Dov Charney). These Canuck rock pups are just getting started – made bounteously clear by their decision to answer our questions as a band and not foist the bassist or the ‘tape-looper’ off on us. If there’s any justice in the world, these guys will break.
Crackle: So, yeah, how did you guys get Dave Foley to star in your video?
Nixon Boyd: He came and watched us play at an otherwise empty bar in LA, and he liked our band so we asked him to do it. And he actually said yes! Plus, we have a good attitude towards menstruation.
Crackle: How did you get all those hot chicks in your video? Promise them free American Apparel?
Jake Boyd: Girls that hot pretty much only hang out with us when they’re getting paid…
NB: Not that we have a habit of paying for the company of hot girls…
Crackle: It takes a big, well, thumb for a band to thumb their nose at American Apparel, who seems to have bought 50 percent of the total music-website ad space. How did you guys get the idea?
JB: It’s hard to remember; I think a lot of it was director George Vale’s idea. I really liked the idea of poking some fun at American Apparel though, because they sell a lot of clothes and advertise so much… when you’re in the public eye [that much] I think it’s only natural to get made fun of a bit.
NB: Right, and we didn’t really have anything to lose.
Crackle: Have reactions to the video been positive? Negative? Both?
JB: Quite positive. Some think it’s funny, Foley’s performance gets a lot of praise, and I think people are enjoying the song too.
NB: It certainly got our parents’ attention; they like it a lot.
Baxter Dean: Unfortunately our junk hasn’t been the main focus of the video and I think that’s why some people may not connect to it as well as planned.
Crackle: A hypothetical: American Apparel founder Dov Charney offers to sponsor your band to the tune of $100,000 a year. The condition: you must endorse his brand in a series of print and web ads. Do you agree, and why?
Menno J. Alfred: Congratulations! That is the coolest question we have ever been asked. Granted we have only been a band for about a year and this is I think my 6th interview. But hooray for you guys. Ok, me, for sure I’d take his money. I mean I don’t even know the guy, hopefully he can take a joke…but I can for sure take his money. We are soooo far in debt…we need the resources to keep going. There are so many other things that need poking fun at, too.
Crackle: You played SXSW this month. Had you been before? Which bands were you guys most excited to check out?
MA: It was our first time and wow, what a blur. We saw a great set from MGMT at Stubbs, and one night we stumbled into a blues bar at the edge of town…i don’t even know if anyone in there realized that SXSW was even happening…probably the best stuff I saw all weekend.
NB: It was cool running into tons of people we’ve met over the past year – people in bands we’ve played with or sound “guys” or industry folks that we’d see randomly on the streets in the midst of it all. It was a great occasion and seemed a bit like spring break for the music world.
Crackle: Hollerado—where did the name come from? Is this just what would happen if a Ja Rule music video took place in the Rocky Mountain State?
MA: Hey your question is funnier than any answer we have ever come up with.
BD: Actually it is.
Crackle: When can fans expect a Hollerado album?
MA: Well we just released Demo in a Bag 5, which is still sold at our shows in a ziplock bag, but unlike its predecessors, it is also being sold on iTunes. In about ten minutes we’re actually gonna walk to our jam space to start writing our first real album.